 |
 |
Chartered Institute of Marketing |
| |
Professional Postgraduate Diploma in Marketing |
|
| |
|
| |
Introduction
This qualification incorporates the knowledge and skills required by marketing professionals who aspire to work, or who need greater awareness of working, at the strategic level. This Certificate is achievable within 6 months to 12 months to complete. All modules are assessed by either examination or assignment. |
| |
|
| |
Programme Structure:
Students will have to complete the following modules to be awarded with the certificate. |
| |
• |
Analysis & Evaluation |
• |
Strategic Marketing Decision |
• |
Managing Marketing Performance |
• |
Strategic Marketing in Practice |
|
| |
|
| |
| Entry requirements |
• |
CIM Advanced Certificate in Marketing/CIM Professional Diploma in Marketing |
• |
Degree (undergraduate and postgraduate) with significant marketing content from a CIM-approved university OR a non-marketing degree plus 3 years management experience |
• |
6 years' operational marketing experience, 3 of which should be at management level |
• |
Other appropriate qualifications approved by CIM |
|
| |
|
| |
Exemptions:
NO EXEMPTIONS are available at Professional Postgraduate Diploma in Marketing |
| |
|
